My name is Joshua Serrano, founder and owner of Serrano’s Plumbing Services. My journey into plumbing didn’t start as a business plan — it started with discipline, adversity, and a determination to build a better life for my family.
I attended Walker High School in Walker, Louisiana, where I learned some of the most important fundamentals that shaped who I am today. Football played a major role in my life growing up. It taught me discipline, accountability, teamwork, and what it meant to push myself beyond my limits.
My stepfather was a major influence in my life. He had been in plumbing for over 30 years, and he carried himself with pride in his work. When I was younger, he coached me hard — not just in sports, but in life. If I committed to something, he made sure I followed through. Missing practice was never an option, and that structure built a work ethic in me that still drives me today.
Unfortunately, my football career was cut short. I developed a heart condition that prevented me from continuing sports after the 10th grade. Losing football was one of the hardest moments of my life because it was where I had placed my focus and identity.
After that, I struggled for a while. I dropped out of school twice before realizing I needed to finish what I started. I went back, graduated, and made the decision that if I was going to build a future, it would be through hard work and learning a skilled trade.
Right after graduating, I took a job doing foundation repair. The work was physically demanding — digging holes, moving dirt, working in tough conditions — but it wasn’t something I was passionate about. Within a couple of weeks, I realized it wasn’t the path I wanted. After refusing to dig in the rain one day, I was laid off.
That moment pushed me toward plumbing.
I went to work at Kent’s Plumbing with my stepfather. The first month was tough. I had never done labor at that level before, and I was thrown straight into new construction plumbing.
My stepfather made it clear — if I wanted to become a licensed plumber, I had to learn everything from the ground up. No shortcuts.
I told him I would be licensed within two years. He doubted it — but I was determined to prove him wrong.
Because of his 30+ years of experience, I was always asking questions. I wanted to know why things were done a certain way. Why systems were designed the way they were. Why certain materials were used. I didn’t just want to do plumbing — I wanted to understand it at the deepest level.
Over the next two years, I learned residential new construction plumbing from start to finish.
I learned groundwork and rough-ins — running sewer systems, operating track machines, laying underground piping. Then I learned the top-out phase — water lines, vent systems, and gas piping. After that, I learned trim-out — installing fixtures, faucets, toilets, and completing final system connections.
I learned how to build entire plumbing systems from the ground up.
At the two-year mark, my stepfather signed off for me to take my licensing test.
I passed.
I became a licensed plumber at just 20 years old.
By that time, I already had three kids depending on me, which pushed me to perform at a higher level. New construction plumbing is production-based — the more work you complete, the more you earn — so I pushed myself to become faster, cleaner, and more efficient.
I spent seven and a half years doing new construction plumbing before I realized I had hit a ceiling. There was no more growth, and I became miserable doing the same repetitive work every day.
I wanted more.
So I transitioned into service plumbing, where diagnostics and customer interaction became the focus.
After working with a few companies, I landed at Roto-Rooter — and that’s where everything changed for me. I loved dealing with customers, diagnosing problems, and solving issues I had never seen before.
I treated it like running my own business.
In one year, I generated nearly one million dollars in revenue for the company.
After that, I moved to Keefe’s AC, Heating, Plumbing & Generators, where I continued performing at a high level — producing $750,000 in revenue in a single year.
But something started to weigh on me.
I was building major revenue for other companies…
And I wasn’t building anything for myself or my family.
So I made the decision to start Serrano’s Plumbing Services.
This company was built on more than just plumbing — it was built on pride in workmanship, customer trust, and doing things the right way.
One thing that separates me from many companies is that I don’t believe in quick fixes.
A lot of companies focus on temporary repairs just to get in and out. I focus on offering the best possible solution for that plumbing system — something that protects the home long-term, not just for today.
Because plumbing systems are investments, and they deserve to be treated that way.
Today, I bring over 13 years of plumbing experience into every job we perform.
My background spans new construction system builds, residential service plumbing, diagnostics, leak detection, drain and sewer systems, water heaters, and emergency repairs.
More importantly, I’m a father of five daughters.
Everything I’m building with this company is for them.
Right now, balancing business growth and fatherhood isn’t always easy. Building a company takes long hours, sacrifice, and relentless focus — and sometimes that makes it harder to be as present as I want to be.
But the goal behind all of it is to create a future where I can give them stability, opportunity, and something they can be proud of.
Serrano’s Plumbing Services was built on one simple principle:
Do the job right the first time.
We focus on honest recommendations, proper diagnostics, long-term solutions, and craftsmanship over shortcuts — because plumbing isn’t just pipes. It’s your home, your safety, and your investment.
This company is more than a business to me — it’s something I’m building for my family and my community.
And we’re just getting started.